Yoann Lemoine

As me and Kirsty plan on making a music video for a Lana Del Rey song, we decided to look much deeper into the work of director Yoann Lemoine who directed her videos for Born to Die, Blue Jeans and her new single National Anthem. We hope that by looking at the particular style of videos he creates for Lana Del Rey we can capture some of that in our video to be consistant with her work. Nowadays, music videos help build up an image for an artist and that is very prevelant with lots of Lana Del Rey's work.

Born to Die Video

 "It's a controversial video." is what Lana Del Rey said about the work; she came up with the concept for the video and worked with Lemoine in creating it. At the beginning of the videe, there is an American flag in the background which was an animated version of the flag on the cover of the Born to Die album. Leomoine studied animation and graphic design as well as being a photographer and that is obvious in the video with the shots he creates. When the video was leaked out, Lemoine commented "Generally, I'm a man of few words, but I will say that this video is the most beautiful thing I've ever done."


Ironically, unlike her video for Blue Jeans the video for Born to Die ends up with Lana and the man who plays her boyfriend in the video walking away alive. This helps keep up the unexpected nature of her videos. The video is very stylish and has very beautiful settings; it has a very good picture quality making it look almost cinematic.






Blue Jeans video
If you've seen my previous post you will see the Blue Jeans video and a break-down of the video. This video definatly has an old movie style to it shot in black & white with a crisp image. Unlike the video for Born to Die only one location is used and more of a narrative is used. However, the same male actor who played Del Rey's boyfrined in the Born to Die video also appears in Blue Jeans as if her songs tell stories about this relationship.
Both videos, and both songs, have a moody sense to them which Lemoine always captures in the video's he creates.




I'm going to be looking at more Yoann Lemoine music video's in future blogs and breaking them down - not just ones he has created for Lana Del Rey.