Wednesday, 25 July 2012

Preliminary Video = Not Great!


For our preliminary video, me and Kirsty stuck to a very simple idea: we followed one character through corridors and then saw him come out of a room with an envelope then pass it on to another person. We learnt from last year that it is very hard to pull off a complex idea with the equipment we have available to us and also the time we have.
            However, the video is definitely not one of our best pieces. As the idea was so basic, it isn’t very exciting and there isn’t a wide enough range of shots. Also, we still hadn’t decided what song we were definitely going to do for our music video so we just chose one and stuck it over the video once we had edited meaning we didn’t edit to the music. Clearly, the result we had did not look like a professional music video! However, the whole point of doing the preliminary video is to make sure we don’t make these mistakes for our actual final piece. Therefore, I have learnt that for a music video we need to be more exciting and challenge ourselves with what we can produce. Also, we need to have clearly chose which song we are going to do so we tailor the video precisely to that song and then when editing, edit to the track.
            The idea for our preliminary video came from wanting some mystery in the video so audiences would want to watch it again and this idea I still like and want to incorporate into our final piece. What I feel is the most important part of creating a music video is to capture the mood of the song and try and portray the thoughts of the artist as they wrote it. This is why I really like Lana Del Rey’s music as I think it fits a particular mood and has strong imagery in her lyrics. Also, by looking at her previous music videos she has an ‘old-school’ retro-movie feel to her songs and videos which I think would be exciting for me and Kirsty to re-create in our own way.
            So, we haven’t posted our preliminary video because a) we didn’t finish editing it in time before we broke up for summer b) it isn’t an exciting piece of film making and c) it’s not one of our best pieces. However, we will be posting it later on so look out! 

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