Woodkid by Iron

This video is for the band Iron which Yoann Lemoine is a member of and the song is Woodkid. Like the previous video’s I have looked at, the video is shot in black & white however this time with a much darker tone. There is also slow motion used in the video (similar that that used in the Take Care video using animals) which fits the tone of the song.

The video has a real cinematic feel to it, I mainly think because it builds as the song does to a grander ending. The video repeats lots of key images such as animals (mainly wolves or dogs) and keys so it has a constant theme running throughout it and all the people in the video have a similar style to them. 

The video almost looks like the people in it are going to battle and has a creepy edge to it because of the old-fashioned weapons in it and also the darker black 7 white colour of the entire video. I think this is very powerful for audiences as it creates an atmosphere for the song which they might relate to at certain times and will remember it on the feeling they got when they watched it which is a powerful tool with music. 

All of the effects used in the video also make it seem cinematic – such as the crashing clouds of black which come down from the sky onto the people. Clearly, it would be difficult for me and Kirsty to recreate something like this however what is important is that this video is run on powerful imagery and a powerful narrative which might make viewers think after watching it. 

 What most appeals to me about this music video is that it is very different in its style and construction to most music videos you might see on the music channels which makes it stand out and makes audiences remember it. Obviously, me and Kirsty want out music video to fit conventions but we also want there to be something different about our music video which would make audiences curious and want to see it again for another reason because it is so memorable and unique.  

Take Care Drake ft Rihanna

This music video is another one directed by Yoann Lemoine who directed Lana Del Rey's Blue Jeans video seen in my earlier entry.

The entire video is shot in black & white but its not dark it has a bright quality to it. Lemoine uses slow motion on some parts: e.g. to show the bird flying which gives the video a dramatic effect and the feeling to the viewer that it is trying to express a deeper message. there are also a lot of animals used in the video.


Animals and natural scenery are also in the video to break it up from the singers Drake and Rihanna which make the video look more impressive. Again, slow motion is used which give them deeper meaning.




Lemoine use a variety of camera angels in the video also to capture different sides of the artists. He switches between them very quickly so you feel as the audience you are moving around the artist as they perform and you get to see the best expression or position of the body for what they are singing about at that moment. This is similar to how a camera moves when someone is dancing so you can see the shape they are creating with their body at the best position.






The camera also zooms in and out a lot during this video getting closer to the artist and moving away again. This could reflect the lyrics of the video about having someone close to you and worried they will leave you. 


Also, although we have been taught never to look directly into the camera, in the video Rihanna looks straight at the camera as if she is looking to the audience which gives them immediate connection to her and what she is singing about. 





The main focus of the video is the two artists which puts more emphasis on what the lyrics are saying which i think is an effective way to shoot a music video for a slower song with more meaning than say a dance track. The camera always cuts back to them as a pair and shows the facial expressions of each one so the audience feel they can sense the emotions of each artist. This video isn't driven by a narrative and is clearly shot in a studio which instantly makes it look very professional. Although some of the things in the video, such as the animals and using a studio, may be very difficult for me and Kirsty to do i like how the emotions are portrayed in this video and I also like how it is a very simple idea but well executed.