Woodkid by Iron

This video is for the band Iron which Yoann Lemoine is a member of and the song is Woodkid. Like the previous video’s I have looked at, the video is shot in black & white however this time with a much darker tone. There is also slow motion used in the video (similar that that used in the Take Care video using animals) which fits the tone of the song.

The video has a real cinematic feel to it, I mainly think because it builds as the song does to a grander ending. The video repeats lots of key images such as animals (mainly wolves or dogs) and keys so it has a constant theme running throughout it and all the people in the video have a similar style to them. 

The video almost looks like the people in it are going to battle and has a creepy edge to it because of the old-fashioned weapons in it and also the darker black 7 white colour of the entire video. I think this is very powerful for audiences as it creates an atmosphere for the song which they might relate to at certain times and will remember it on the feeling they got when they watched it which is a powerful tool with music. 

All of the effects used in the video also make it seem cinematic – such as the crashing clouds of black which come down from the sky onto the people. Clearly, it would be difficult for me and Kirsty to recreate something like this however what is important is that this video is run on powerful imagery and a powerful narrative which might make viewers think after watching it. 

 What most appeals to me about this music video is that it is very different in its style and construction to most music videos you might see on the music channels which makes it stand out and makes audiences remember it. Obviously, me and Kirsty want out music video to fit conventions but we also want there to be something different about our music video which would make audiences curious and want to see it again for another reason because it is so memorable and unique.